Fastbase user: Our Sales and Marketing Decisions Have Improved
Fastbase offers web visitor and customer insights for business. But exactly how does it work and where to use it, one might ask? A Fastbase-user answers.
Fastbase congregates company data and contact information throughout the web using itsproprietary algorithm. By monitoring and compiling web-traffic and search patterns, users are able to view in-depth information about their website traffic in almost real-time.
The daily number of website sign-ups has surged, reaching more than one million sign-ups last month, making Fastbase one of the fastest-growing data and web analytics software companies in the business-to-business (B2B) industry.
A company who has for some time been using Fastbase in the B2B-market is Lounge Lizard, an award-winning, high-end design boutique specializing in website and mobile app development, UW/UI, branding, and marketing.
Fastbase "Tremendous success"
Lounge Lizard Worldwide, Inc., founder and CEO, Ken Braun, explained that they use Fastbase for B2B lead generation both internally and for their clients. Also, the CRM integration functionality allows them to supplement existing lead data, and build custom Marketing Automation sequences.
- Lounge Lizard routinely integrates Fastbase lead generation with CRMs and E-mail Marketing Campaigns. We have had tremendous success securing sales with outreach campaigns trough Fastbase leads, Braun said.
The FastbaseWebleads software combines a website's analytics data with real-time visitor information, allowing businesses to eliminate the guesswork around who is visiting their website. And Fastbase has just reached one million companies using their service. With an advanced algorithm and a database of registered websites, Fastbase analyses over 6 billion of website visitors each month.
- Fastbase allows us to gain more information about who is coming to our and to our client's websites. The B2B contact information is great for outreach campaigns and Marketing Automation. Fastbase also provides company details such as name, revenue and industry. This information allows us to grade and segment new leads. Our sales and marketing decisions have improved as a result of Fastbase, Braun said.
Fastbase integration with Google Analytics
Since 1998 Lounge Lizard has been an industry leader in branding and web development, winning multiple design awards and accolades. Ken Braun said thatwhat initially interested him in Fastbase was the fact that it is an add-on to Google Analytics. Many of Lounge Lizards clients like this aspect of Fastbase because of the strong reputation of Google.
Built upon Google Analytics, Fastbase's software generates comprehensive lead reports that include extensive company profiles, visitor interaction, key employees with LinkedIn profile and email addresses. Last year the company analysed 3.5 billion Google Adwords clicks.
Fastbase is currently building a predictive analytics and machine learning platform, which allows marketers to set both explicit and implicit data criteria, automate lead identification and generation, and thus accelerate sales and marketing through ranking data on demand.
Fastbase company facts
Fastbase Inc. was incorporated in January 2015.
Fastbase is building a predictive analytics and machine learning platform, which allows marketers to set both explicit and implicit data criteria, automate lead identification, accelerating the sales and marketing process through ranking data on demand.